Monday, May 23, 2005

The Mermaid

"Recently, as I was waiting in line at the local Starbucks®, I overheard two customers arguing about the Starbucks' logo. Is it a siren or a mermaid? The current logo doesn't give enough visual information, as one customer pointed out, but the original logo was a creature with the upper half of a woman and a split fish tail—a mermaid by his reckoning. The other customer pointed out that Starbucks refers to the image as a siren. Could they be wrong about their own corporate logo?"